It is very important when email marketing that you make sure the people wants to receive your emails. You will rapidly alienate potential customers if you bombard them with unsolicited, unwanted communication. The following article contains a number of helpful ideas to help ensure you are getting people that want to receive email from you.
Before using email marketing, create a test email and send it to a friend or family member. Your loved one can see how the email looks and give you feedback. This way, if any changes need to be made, you can do it before sending the emails out to customers.
Provide subscribers with a way out. Place an “unsubscribe” link in your emails or on your website to allow them to remove themselves from your list. You should also set up your list to cull itself by removing subscribers after a particular number of messages prompt no response or action from the recipient. This prevents your emails from becoming annoying to disinterested subscribers and preserves your image.
Keep your content current and variable; do not just repeatedly send out the same five messages repeatedly. If you want to keep people’s attention, there needs to be something fresh, or their attention will go elsewhere. If they wanted round the clock commercials, they would just stay at home watching home shopping channels. Even if some of them do that, give them something different when they check their inbox.
Keep your emails consistent. For every email, use the same colors and logos. Always choose a font that is easy to read, even on a mobile device. After you send out a few emails, people will recognize it and will start to pay attention. Familiarity is vital in any business, more importantly in email marketing.
Try to send only one email campaign message each week. Most likely, your customers receive a bunch of messages a day. If you send too many emails, people will skip over them, and you won’t reap the benefit of your hard work.
Even though you may be tempted, do not fix email addresses that appear misspelled or mistyped. Given the sensitive nature of email, it is important that you do not tinker with what a person typed while opting in. If your attempts to reach a particular address continually bounce, remove it from your database and move on.
Find out who your competitors are and sign up to their emails. You will be able to see what content, they are sending to their subscribers and figure out what aspects to use and which to stay away from. Just be sure not to steal their content, as this could constitute plagiarism.
A lot of your customers will be opening your emails on their smartphones or mobile devices. These gadgets have lower resolutions than modern computer monitors, so you won’t have as much space to use. Be certain that all of your mailings can be read on small, phone-sized screens.
It is extremely important and cannot be stressed enough that the subscribers who get emails from you have given their full consent willingly. Doing otherwise can cost you not only customers, but your reputation as well. Using these ideas will help you target your audience.